Jobs-to-Be-Done, a Transformative Framework in Create Demand-Driven Innovation
“Jobs-to-be-done” helps you build products that people are willing to pay for What is “Jobs-to-be-done”? For short, Jobs-to-be-done, or JTBD, was introduced by Professor Clayton Christensen, a Harvard Business School professor, and discussed by experts and business executives. TJTBD explains…