Category: Startups
Strategy Definition, History, Types of Business Strategies Based on Miles and Oslo Typology
If we want to provide a complete description of the strategy, we must first introduce its concept. Strategy, in its broadest sense, is the means by which people or organizations achieve their goals. Many books and articles in this field offer different definitions of the word strategy. The common denominator of all strategy descriptions is […]
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A New Approach To Categorizing business Types
If you are looking for a job or are thinking of starting a business, you should be familiar with different types of business in the first place. Today, the world of economics has provided a wide variety of job opportunities that sometimes make it “somewhat difficult to choose the best and most suitable option for […]
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Strategic Marketing Planning and How to Formulate It
This article will introduce strategic marketing management and strategic marketing planning. A basic concept in business that gives long-term insight to the business marketing to establish their competitive advantage in the market. Strategic marketing management and planning is a powerful tool for marketing managers and helps them achieve their goals. In the following, we will […]
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Mental Model and Its Role in Strategic Management and Decision Making
This article will define the different types of mental models. It also examine their role in the decision-making of managers and organizations. Finally, we will discuss some practical and objective examples of mental models of famous companies around the world. An Introduction to The Mental Models Although mental models are intrinsically invisible, individuals can share […]
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7 Tips in Startup Management That Will Save You!
7 Tips in Startup Management That Will Save You! When it comes to the word “startup,” you may remember the famous apps, programs, and websites that rely on technology and have earned a lot of money. But in fact, the primary meaning of startup is much broader than technology-based businesses. In management science, any new […]
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Business Model Canvas Template
Although several ways exist to design a business model, this conception is tied to the term “Business Model Canvas.” which is undoubtedly the most common and well-known method in this field. Alexander Osterwalder proposed the business model canvas in his book Business Model Generation for the first time. This practical and straightforward tool quickly became […]
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Business Model Canvas Key Resources
Business Model Canvas Key Resources: In the article Business Model vs. Business Plan we introduced the business model and its three components: Value creation Proposing the value to the customer Converting this value into money However, in the Business Model Canvas designed by Alexander Osterwalder, these three sections are discussed in 9 parts. Learn more: […]
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Empathy Map Canvas: A Guide to Understand the Customers
Customer understanding is the cornerstone of marketing today. If you do not have the correct information about your customers, you can not develop a good sales strategy. Customer understanding is an important issue which most business founders undertake.Empathy Map Canvas is a tool that helps you understand your customers. Who is the Customer? Customer is […]
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Cost Structure in the Startup Business Model
Cost Structure is one of the key terms in designing and analyzing a startup business model. Of course, this term is older than entrepreneurship and business modelling concepts. Accounting and financial management professionals have always used it. However, because entrepreneurs may forget about this concept due to the excitement of turning their dreams into reality, […]
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12 Common Business Mistakes You Should Avoid
Business development is a skill that can change your personal and professional life if it goes in the right direction. However, sometimes, due to a lack of experience and knowledge, business founders make mistakes that may delay the success for years. That’s why in this article, we have tried to address common business mistakes an […]
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