In previous articles, we discussed business models and how they differ from business plans. This article examines the primary business model patterns. Every business needs a specific model to run. Making a new model from scratch not only takes a…
If we want to provide a complete description of the strategy, we must first introduce its concept. Strategy, in its broadest sense, is the means by which people or organizations achieve their goals. Many books and articles in this field…
If you are looking for a job or are thinking of starting a business, you should be familiar with different types of business in the first place. Today, the world of economics has provided a wide variety of job opportunities…
This article will introduce strategic marketing management and strategic marketing planning. A basic concept in business that gives long-term insight to the business marketing to establish their competitive advantage in the market. Strategic marketing management and planning is a powerful…
This article will define the different types of mental models. It also examine their role in the decision-making of managers and organizations. Finally, we will discuss some practical and objective examples of mental models of famous companies around the world.…
7 Tips in Startup Management That Will Save You! When it comes to the word “startup,” you may remember the famous apps, programs, and websites that rely on technology and have earned a lot of money. But in fact, the…
Although several ways exist to design a business model, this conception is tied to the term “Business Model Canvas.” which is undoubtedly the most common and well-known method in this field. Alexander Osterwalder proposed the business model canvas in his…
Business Model Canvas Key Resources: In the article Business Model vs. Business Plan we introduced the business model and its three components: Value creation Proposing the value to the customer Converting this value into money However, in the Business Model…
Customer understanding is the cornerstone of marketing today. If you do not have the correct information about your customers, you can not develop a good sales strategy. Customer understanding is an important issue which most business founders undertake.Empathy Map Canvas…
Cost Structure is one of the key terms in designing and analyzing a startup business model. Of course, this term is older than entrepreneurship and business modelling concepts. Accounting and financial management professionals have always used it. However, because entrepreneurs…
